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What We Do

We create disruptive brand platforms and creative experiences that unlock unreasonable growth for our clients.

Services

BACKSLASH

Cultural Intelligence

Culture – your business’ biggest opportunity and its greatest threat. It’s not enough to believe that you are keeping up with culture, you need to get upstream and help shape it. We make that possible through Backslash. Powered by over 300 TBWA Culture Spotters across 45 countries, Backslash mines, analyses and applies the beginnings of global trends to our client’s business problems.

Edges are meaningful cultural shifts with the scale and longevity to propel a brand towards a greater share of the future. Discover this year’s Edges. 

Food isn’t just an industry. It’s a key ingredient in how we treat our planet, how we connect with one another, and how we honor our heritage. For businesses, this means the opportunities to create positive change are infinite. Download the report to learn how transparent labelling is helping us shop wisely, communities are coming together to fight hunger, AI is speeding up the discovery of sustainable ingredients, and more.

Can Tech Rewrite its wrong? Only if we can imagine a better way forward for our relationship with technology. Dig in to find out how to turn techlash into an opportunity for your brand.  

NEXT

Tech Innovation Practice

Disruption® works hand in glove with innovation, those breakthroughs in technology that will come to shape the future. How do you detect and apply these tech breakthroughs? Through our Next team, a group of ‘seers’ anticipating and seeking the truly inventive destined to shake up all our tomorrows.

A Powerful Global Collective

The London team/office belongs to a family of 11,000+ creative minds in agencies spanning over 40 countries. From that rich pool of talent, multimarket teams of disruptors work tirelessly to create new ways of growing the business of household names like adidas, Nissan and Hilton. We like to say that we are small enough to care but big enough to matter.

A Powerful Global Collective

The London team/office belongs to a family of 11,000+ creative minds in agencies spanning over 40 countries. From that rich pool of talent, multimarket teams of disruptors work tirelessly to create new ways of growing the business of household names like adidas, Nissan and Hilton. We like to say that we are small enough to care but big enough to matter.

Disruptive Model for Delivery

Talent works best when communication can flow freely, unhindered by traditional advertising approaches. We curate bespoke ‘hub and spoke’ models for clients which allows them an unfettered single point of access to the world’s best creative minds; from worldclass film makers in Mexico, to the best data talent in Singapore, to outstanding innovators in the Nordics. All hand-picked teams of natural disruptors, called up when needed and at rates far lower than you’d expect.

In partnership with the UN, Sustain by TBWA helps business realise the commercial potency of sustainability and creates a better world in the process.

In partnership with the UN, Sustain by TBWA helps business realise the commercial potency of sustainability and creates a better world in the process.