3D Epic Storm
It’s not everyday you see a huge 3D version of the Nissan Qashqai bursting out of an epic storm. But that’s exactly how we announced the arrival of the new model with Mild Hybrid POWER. Parked along London’s Southbank, the giant cube that housed our visual came with a QR code allowing for a richer augmented experience for passersby. Never before had 3D experiential technology been used in an automotive advertising campaign within Europe – yet another disruptive first.