A Land Where Comfort Matters
Ginsters
Ginsters have been warming the bellies of Cornish folk for over 50 years, having originally been rustled up as portable lunches for tin miners, fishermen and farmers braving the wild elements. In our first work for the brand, we tapped into this heritage. With the new strapline ‘From a Land Where Comfort Matters’, we showed how the honest pasty continues to provide well-earned comfort fuel for hardy souls, whether they be swimmers tackling the Cornish waves or cyclists fighting to make headway on the coastal path.
