‘Belong Anywhere’, the global proposition for home-stay people, Airbnb. What better way to communicate that message than with animals being perfectly happy out of their natural habitat? Like an exquisitely crafted Pixar-like octopus relaxing in a mouse hole. Or a pig that’s snug as a rug in a fish bowl. The eye-catching campaign ran on global social channels and in DOOH in the UK, winning oodles of attention and shiny things along the way. Proof that sometimes all you need is a couple of words and a stunning visual. Or a cute animal. That helps too.