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Now That’s Blissful

McVitie’s Blissfuls

Could the idea of factory mass production ever make your mouth water? It does in our latest campaign for McVitie’s Blissfuls. ‘Now That’s Blissful’ is an animated ‘making of’ story depicting a satisfyingly in-sync baking process with biscuit bases being cut and stamped into shape before being filled with Belgian milk chocolate cream. To complement this delicious process, we tapped into the cultural ASMR phenomenon, where a powerful combination of audio and visuals left a Blissful taste in our viewers eyes, ears and mouths. Now that IS Blissful!

The Results

£10.2m
Incremental revenue generated in the first year
No1.
Biscuit launch in 2020
5%
Gain share in special treats
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