The Nation’s Greatest Invention
McVitie’s
In 1925, McVitie’s reinvented the biscuit game with the creation of the iconic Chocolate Digestive. So this year, we’re celebrating 100 years of Britain’s favourite treat! Move over the wheel, step aside the telephone, and off you pop sliced bread, the Chocolate Digestive is officially, The Nation’s Greatest Invention.
To mark this milestone, we brought some seriously delicious magic to life with a campaign as iconic as the biscuit itself. Think OOH, immersive experiences, and unforgettable projections at some of London’s most iconic landmarks. All to celebrate a century of crunch, chocolate, and tea-time perfection.
