Where Gaming Begins
If you didn’t already know that AMD is under the skin of some of the world’s most powerful game consoles, you do now. We created a hypnotic film that showed the Xbox Series X console magically deconstruct with perfect symmetry to reveal a glowing AMD processor at its very heart. Supported by a modern rendition of Sinatra’s ‘Under my Skin’, we launched the film during the Game Awards’ live stream event to an audience of over 83 million gamers worldwide. The perfect time and place to position AMD as a leader at the core of the gaming world.