Where The Future Starts
AMD
Let’s paint a picture. CES 2021. The biggest tech event in the world, now virtual for the first time ever. On the main stage, Dr Lisa Su, the CEO of AMD. With all eyes on her keynote, we created an opening film following four main characters that each utilise cutting-edge AMD technology to power their own breakthrough moments. The story celebrates the very moment humans and high-performance computing combine, because only when the two work together can the future be defined.
The Results
30%
Increase in brand mentions during the course of the campaign
24%
Uplift in positive conversation
36%
Increase in site visits
