A Little Confidence Goes A Long Way

Picture a confident person. Are they over 50? Probably not. Now picture a life insurance ad for an audience of over 50s. It’s probably two old dearies nattering about a no-claims bonus over a cup of Darjeeling. Or it’s a bungee-jumping, kite surfing, lion-taming grandpa. Totally relatable. Our ads show SunLife customers, ordinary folk in their 50s, who’ve made a bold new life choice, all thanks to the newfound confidence their SunLife insurance plan has given them.