It’s STILL A Cake, You Biscuit!

If it looks like a cake and sounds like a cake, then no, it’s probably not a duck. Some debates just refuse to die, so here we are (AGAIN) to settle it: as sure as biscuits are biscuits, Jaffa Cakes are CAKES. It says it right there on the box! McVitie’s is doubling down on the nation’s favourite debate with a new wave of bold, cheeky creative across OOH, DOOH, digital, and social. If anyone’s still confused, our iconic arrows point it out – loud and clear. Got it now? Good. Jaffa Cakes: still cakes. Not biscuits. End of.