Cake Or Donut?

Jaffa Jonuts are the delicious love child of McVitie’s iconic Jaffa Cakes and the ring shaped heaven that is donuts. The perfect testament to the brand position of “Be what you want to be.” To launch these new holey treats, our work saw the camera worshipping the delicious Jonut in all its mouthwatering glory, lingering over the layers of chocolate and sponge with its tangy, orange centre. It’s so delish that even the ads running alongside it can’t help but stare – it’s not just the market we disrupt!