… did you hear that? Didn’t think so. That’s the sound of the 100% electric Nissan ARIYA. The engine may be silent, but when it came to launching the new motor, we needed to come out with a bang. We challenged five artists from five UK cities to create an electrified interpretation of how the Nissan ARIYA presented a ‘ray of hope’ in their city. Each one with its own unique look and feel. Through a QR code, customers were launched into the Metaverse where they could explore the artist’s work, as well as the Nissan ARIYA in all its electrifying glory.