You’ve Been Headhunted

Connection Crew

Headhunting. It’s only for big jobs, in big industries, with even bigger budgets, right? Wrong. We teamed up with award-winning social enterprise, Connection Crew, to turn headhunting on its… well, head. Using OOH posters containing QR codes and a range of intricately designed ‘You’ve been Headhunted’ business cards, handed out by Connection Crew team members, we created a mysterious user journey to recruit the very best gig-economy workers. Think Squid Games without the overwhelming fear of peril.

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