Floating House
Airbnb
No, it’s not photoshop. We really did create a fairytale house for Airbnb that floated down the Thames, past some of London’s most iconic sites. Think Pixar’s ‘Up’ meets Primrose Hill, but with a working bathroom. No surprise that hundreds of publications covered the magical experience, captivating a global audience and encouraging many to take a city break the Airbnb way. Makes a change from what you usually find floating down the Thames.
The Results
400%
Increase in host applications
4.1m
Social impressions
97%
Increase in net sentiment