Followed By Cancer
Ovarian Cancer Action
One woman dies from ovarian cancer every two hours. Yet despite this, 90% of women don’t know the four main symptoms. Symptoms so common, they often get dismissed, or are experienced without women realising. Just like in real life, the symptoms began following women without them noticing. However, this time, it was on Twitter. We created certified Twitter accounts for each of the symptoms 2 weeks before World Ovarian Cancer Day and followed 7500 people. The same number diagnosed with ovarian cancer each year. Despite tweeting regularly, the accounts were ignored. On World Ovarian Cancer Day we revealed the truth – we were behind the accounts all along and although there’s no harm in ignoring Twitter accounts, ignoring the symptoms in real life could be deadly.