Play Until They Can’t Look Away
It’s the most wonderful time of the year. Cue eye-popping skills, jaw-dropping goals and a host of next gen icons ready to take the 2023 Women’s World Cup by storm. To promote the tournament, we teamed up with Alessia Russo, Lena Oberdorf and Mary Fowler, to put their skills on display and point more eyes towards the game. Brought to life across TV, social, digital and retail, we showed the world reacting with cameos from football legends and advocates of women’s football, such as Lionel Messi, David Beckham, Leon Goretzka, Ian Wright and Jenna Ortega. With a banging soundtrack to match, we created adidas’ biggest Women’s World Cup campaign to date featuring the world’s greatest players on football’s greatest stage.