Holly Nichols

Move aside Harvey, Holly’s in town! When Harvey Nichols introduced a brand-new floor, it gave them more women’s fashion than any store in London. To celebrate, we flipped the power dynamic between women and luxury fashion. In a grand demonstration of our support of women we renamed Harvey Nichols, Holly Nichols. We changed the signage, the bags, all social channels, website, kitted out staff in Holly T-shirts and spray painted the pavement outside with inspirational quotes.