![Facebook_Wright_Header_PLACEHOLDER](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Wright_Header_PLACEHOLDER.jpg)
If You Can’t Be There, Feel There
Portal From Facebook
Every family has their own traditions or quirks at Christmas. However, 2020 was a little different. With the pandemic keeping us locked behind closed doors and stopping us from seeing loved ones, families needed a new way to comment. We teamed up with Portal from Facebook, a video calling device that makes you feel like you’re together from anywhere. It comes with AR effects that make talking to Nanna more exciting and a Smart Camera that moves with you so you can bake together, play charades together, even practice your football tricks together in Wrighty’s case. The integrated campaign gave audiences a sneak peek into a Christmas at the Wright’s, only over Portal.
![](https://tbwalondon.com/wp-content/uploads/2023/08/portalchristmas-poster-1-PLACEHOLDER.jpg)
The Results
+88%
Portal sales YoY compared to 2019
56%
Increase in sales during Q4 holiday period
32%
Overachievement on H2 goal
![Facebook_Xmas_01](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Xmas_01.jpg)
![](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Wright_Poster_2_PLACEHOLDER.jpg)
![Facebook_Xmas_02](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Xmas_02.jpg)
![](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Wright_Poster_3_PLACEHOLDER.jpg)
![Facebook_Xmas_03](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Xmas_03.jpg)
![](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Wright_Poster_4_PLACEHOLDER-1.jpg)
![Facebook_Wright_04_PLACEHOLDER_](https://tbwalondon.com/wp-content/uploads/2023/08/Facebook_Wright_04_PLACEHOLDER_.jpg)