If You Can’t Be There, Feel There

Every family has their own traditions or quirks at Christmas. However, 2020 was a little different. With the pandemic keeping us locked behind closed doors and stopping us from seeing loved ones, families needed a new way to comment. We teamed up with Portal from Facebook, a video calling device that makes you feel like you’re together from anywhere. It comes with AR effects that make talking to Nanna more exciting and a Smart Camera that moves with you so you can bake together, play charades together, even practice your football tricks together in Wrighty’s case. The integrated campaign gave audiences a sneak peek into a Christmas at the Wright’s, only over Portal.