My Lidl Job
Trolls: The scourge of the internet. The bane of brands. Best left alone, right? But what if we could take Lidl’s biggest trolls and turn them into their biggest fans? We approached shoppers who inaccurately trolled the brand online. Then asked if they fancied a job. Real life doubters were shipped off to spend a week with trawlermen and farmers so they could see for themselves how Lidl sustainably sourced the highest quality meat, fish and veg, with their experiences broadcast across national television, radio, in press, in-store and social media.