Sound The Excuse
The Book of Man
Stressful video call? We’ve all been there. With more of us WFH, stress and anxiety levels were rising. In fact, 80% of Brits say it’s had a negative effect on their mental wellbeing. That’s where Sound the Excuse comes in. We partnered with The Book of Man to launch a soundboard that serves up mini disasters in your home that you just have to attend to. Whether it’s a burst pipe or a stampede of cows, we gave users the perfect excuse to escape video call fatigue and take a moment for themselves. The microsite was also accompanied by humorous OOH and social content.
