![adi_XCF_Speed-Pays-1](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-1.jpg)
SpeedPays
adidas
Put your £££s away because here, SpeedPays! To launch adidas’ latest and greatest boots, the X Crazyfast, we created a physical pop-up that turned speed into currency and saw players take on a series of Crazyfast football challenges. Whether it was going head-to-head with our ridiculously pacey avatar, showcasing their dribbling skills or mastering the Xcelerate bleep test, guests could earn big. The faster they were, the greater the rewards — bagging everything from personalised t-shirts to the official Women’s World Cup ball to the X Crazyfast boots themselves. Speed? Completed it.
![](https://tbwalondon.com/wp-content/uploads/2023/09/Website_Video_Posters_02.jpg)
![adi_XCF_Speed-Pays-2](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-2.jpg)
![adi_XCF_Speed-Pays-3](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-3.jpg)
![adi_XCF_Speed-Pays-4](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-4.jpg)
![adi_XCF_Speed-Pays-5](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-5.jpg)
![adi_XCF_Speed-Pays-6](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-6.jpg)
![adi_XCF_Speed-Pays-7](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-7.jpg)
![adi_XCF_Speed-Pays-8](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-8.jpg)
![adi_XCF_Speed-Pays-9](https://tbwalondon.com/wp-content/uploads/2023/09/adi_XCF_Speed-Pays-9.jpg)