#StealOurStaff

No, seriously take them. That’s exactly what BECo wanted you to do. For social enterprise soap brand BECo, its most prized asset is its staff – 80% of whom are visually impaired, disabled or disadvantaged. So, it would seem strange to encourage other companies to headhunt them, but then that is classic disruption for you. By having staff move on to new jobs, BECo created more opportunities for other disadvantaged people who have yet to realise their true potential. With staff members and their CVs advertised on products, BECo prompted awareness of disability rights in the workplace.