Welcome To Cheddar Town

All aboard the flavour train to Cheddar Town, our animated creative platform for Mini Cheddars. In Cheddar Town, the cheese snacks and townsfolk live together in perfect harmony. Well, until the townsfolk get the munchies that is and crave delicious cheese delights. The campaign covered a whole range of Mini Cheddars goodies. In one tale, Crunchlets are accidentally invented through a skydiving accident and instantly devoured by the Baker Boys. In another, we introduced the world to Cheeza, our own food influencer, because no social campaign is complete without an ambassador to taste the goods before the rest of us.