MINI CHEDDARS - HEADER IMAGE

Welcome To Cheddar Town

Jacob’s Mini Cheddars

All aboard the flavour train to Cheddar Town, our animated creative platform for Mini Cheddars. In Cheddar Town, the cheese snacks and townsfolk live together in perfect harmony. Well, until the townsfolk get the munchies that is and crave delicious cheese delights. The campaign covered a whole range of Mini Cheddars goodies. In one tale, Crunchlets are accidentally invented through a skydiving accident and instantly devoured by the Baker Boys. In another, we introduced the world to Cheeza, our own food influencer, because no social campaign is complete without an ambassador to taste the goods before the rest of us.

The Results

21%
Sales increase in just 11 months
x2
Spontaneous awareness
5.3%
Increase in overall penetration
MINI CHEDDARS - IMAGE 1
MINI CHEDDARS - IMAGE 2
JACOBS - MINI CHEDDARS - IMAGE 1

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Be What You Want To Be

JAFFA CAKES - BE WHAT - HEADER IMAGE